Austria 2023

WINTER

THE

AUSTRIAN

WAY...

Where garish beauty and sublime skiing meets the bliss of Gemütlichkeit…

THIS IS WINTER THE AUSTRIAN WAY

Innsbruck

Jump off the train in Innsbruck and you’ll find yourself immediately surrounded by mountains, in Europe’s great mountain city, where high, craggy alps backdrop streets coated in traditional architecture, and where stylish bars and squares look onto the bright houses lining the river Inn.

Arlberg & Ischgl

In the Arlberg, the cradle of alpine skiing, a huge array of slopes await across the famous resorts of St. Anton, Lech-Zürs and beyond, where some of the best ski touring in Austria meets fine dining and wine cellars with unrivalled pedigree. Further into Tirol, Ischgl is another hub of gastronomy and entertainment, playing host to some of the most exciting chefs in Austria - as well as a huge piste map straying into Switzerland. This is indulgence at its finest.

St. Johann in Tirol

St. Johann in Tirol is a scenic spot with a historic town centre. The skiing boasts views of the Kitzbüheler Horn and off the pistes, floodlit tobogganing runs await, as well as dreamy snowshoe and hiking routes, past rivers, into forests and to ancient hermitage sites. It’s not to be confused with St. Johann in Salzburg, where city culture meets ski-in, ski-out beauty, far-reaching valleys and marked ski tours - just an hour away from Salzburg. Both St. Johann in Tirol and St. Johann in Salzburg are exceptionally family-friendly resorts.

& St. Johann in Salzburg

Zillertal &

The lakeside town of Zell am See is renowned for its beauty, and the nearby Kitzsteinhorn Glacier makes it reliable for snow, while the gargantuan resort of Zillertal is Tirol’s pick for those who hate to see the same piste twice. Here, you’re granted access to 544km on one pass - including the high-altitude runs on the Hintertux Glacier and the famous resort of Mayrhofen.

Ski Juwel

Alpbachtal Wildschönau

In Ski Juwel, the valleys of Alpbachtal and Wildschönau are so picturesque you’ll have to pinch yourself to check you’re not dreaming. Sloping wooden mountain huts are backdropped by church spires and mountain tops - and nearby Kitzbühel will need no introduction to ski enthusiasts. This iconic resort is home to The Streif, one of the world’s toughest ski runs.

A train rolls past a frozen alpine lake, and the reflection of the 3,000m mountains which flank it reflects back on the surface. A snowboarder strolls through a bustling city, past a 15th-century palace, on their way to a cable car. A family wakes up in a tranquil ski town, opens their door and clips in for another day on the slopes. A group of touring skiers pack away their skins and look out at the jagged peaks, piercing the skyline as far as the eye can see - just as the sunrise hits their hard-earned downhill. Mouthwatering Käsespätzle - the Alps’ indulgent answer to mac and cheese - and fluffy Kaiserschmarrn pancakes await in cosy mountain huts which embody Austrian ‘Gemütlichkeit' - the cosiness, comradery and joy alive in abundance in the mountains.

SkiWelt Wilder

Kaiser-Brixental & Ötztal

is one of the most ecological-minded ski resorts in the world, where the tree line skiing makes for perfect powder day and one of the country’s highest restaurants will give you views of the Wilder Kaiser range, and over in the picture perfect Gurgl, hotels exit out onto the slopes, and the startling beauty of the Ötztal valley awaits.

Puffy powder lines, sloping wooden cabins with warm fires and cheesy goodness waiting to provide fuel for the day. Rugged ridgelines and fierce mountains, tranquil winter hikes, snow-blanketed forests and glimmering glaciers and lakes. This is winter… the Austrian way.

EXPLORE

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Innsbruck

Gurgl in the Ötztal Valley

Ischgl

Arlberg

Zillertal

Kitzbühel

Ski Juwel Alpbachtal Wildschönau

SkiWelt Wilder Kaiser-Brixental

St. Johann in Tirol

Zell Am See-Kaprun

St. Johann in Salzburg

AUSTRIA

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& Kitzbühel

Zell am See-Kaprun

REGIONS

THE

Tirol

in Salzberg

St. Johann in

& St. Johann

Alpbachtal

Wildschönau

Kaiser-Brixental

& Ötztal